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This site states the following, "The philosophy of the Rotary Music Festival is to provide a venue for music students and groups to perform in a healthy, positive environment and to enhance their pride in their accomplishments." We noticed that the web site also stated " Congratulations to all the participants of the 2015 Rotary Music and Dance Festival! See you next year 13-23April, 2016." It also stated " Rotary Music and Dance Festival Coordinator. Part-time contract position until June 30, 2016 with the possibility of renewal." The header had White Horse as the highest ranking keyword. It was followed by Rotary, Music, and Festival which isn't as ranked as highly as White Horse. The next words the site uses is Whitehorse. Vocal was also included and might not be understood by search engines.